An unfortunate consequence of worldwide technology and the Internet placing abundant choice at every human being’s fingertips is that most products just look alike. If not yet because yours is new, they soon will when the competition rips off your look and feel. What’s left to distinguish your small business? More than likely it is customer experience, and there is great news. The only people who talk about your exceptional service that count are your customers. What you say on your website is irrelevant without them. With social media all the rage, it’s easier than ever to get viral and put your business past the tipping point if and only if your service is truly legendary.